Translating business goals into UX metrics: how I introduced and led the HEART framework to SG teams - Sept 2022
<aside> ✉️ For reference, contact Morgane PENG : Design, Managing Director @SGCIB : [email protected]
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Developer is the developer portal of Societe Generale Group. It helps developers build digital products within SG.
The API subscription flow is Developer’s main functionality. It helps employees request access to Societe Generale APIs.
Business decision to open API subscription flow to external clients. A redesign was needed as many users were complaining.
In this kind of redesign, we usually loose track of what we design.
Traditional setup would be : Scope > User research > Design > Test > Develop
→ Feedback loop is broken
HEART framework is a methodology created by Google that helps a company evaluate any aspect of its user experience according to five user-centered metrics: